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Kenisha wants to buy a goat Infiniti Qoo because she believes that the car provides speed and style in equal measure. Kenisha lives in Monahans,
Kenisha wants to buy a goat Infiniti Qoo because she believes that the car provides speed and style in equal measure. Kenisha lives in Monahans, a small city in West Texas that has a single Infiniti dealership. She knows that If she wants to buy a 20zi Infiniti Q60 locally, the only place to go is the Monahans Infiniti dealership, This example shong that selectivity in channels offer benefits to the manufacturer to include all of the following EXCEPT. O a fewer relationships to manage O b. Manufacturer has more control over distributors O c. Costs of interactions are less O d, More competitionTo encourage consumer demand, Whole Foods grocery temporarily reduces pricing on cherries, offering them at $3 27 a pound rather the usual $5-95 = poured Whole Foods is also offering melon-buy one get one five -for a limited time. Abo, Whole Foods offers trial sizes, free in store sampling, coupons, rebates plin points toward rewards in its longally program Which strategy ba Whole Foods wring? O B. Everyday loy prem IDUPSally produces a few lines of a haircare product made with organic ingredients. Sally's shampoo, conditioner, and mousse are sold at Walmart. A manager at Walmart told Sally that he didn't like the delivery schedule of her products because Walmart kept running out of shampoo. Walmart represents a huge account for Sally and even though she felt that the delivery schedule was adequate, she accepted all of the following about power EXCEPT: O i. Power is defined by sire O b. The delivery schedule was not changed. O c Might makes richi," and the changed the delivery schedule. d. Walmart is a big player, and Sally is a small entrepreneur,To encourage consumer demand, Whole Foods grocery temporarily reduces pricing on cherries, offering them at $3 27 a pound rather the usual $5-95 = poured Whole Foods is also offering melon-buy one get one five -for a limited time. Abo, Whole Foods offers trial sizes, free in store sampling, coupons, rebates plin points toward rewards in its longally program Which strategy ba Whole Foods wring? O B. Everyday loy prem IDUPQuestion 13 of 15 6 When a manufacturer goes through an intermediary, there's a markup in order to make a profit. When the manufacturer gives the retailer the product, there's a second markup when the retailer sells the product to the consumer. To recover these markup costs, consumer prices go up. The price may become so high that demand drops, and both the manufacturer and retailer lose out. This problem is called O a channel conflict O b. double marginalization O c transaction got analysh O d transaction volume andlythThe biggest example of product franchising is the automobile dealership (e g, Ford dealers are meant to sell Ford cars and trucks). Other product franchises include Coca Cola bottlers, Dunkin' Donuts shops, and Subway restaurants. All of the following are true about franchising EXCEPT. O a. Franchises appeal to customers because the brand name implies standardization in quality O b Franchisees enjoy an established brand name, support on equipment, training and adverusing O e Franchises are a low capital, low risk means of being an entrepreneur with a safety net @ d. Franchising is a means for a company to retain total control without complete ownership or capital expenditure
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