1. Kenneth Cukier describes how data and machine learning are "at the basis of what we do online", and he mentions a few key examples. He says that data will "transform how live, how we work, and how we think." Using the information you learned from his talk (i.e. to get credit you need to pull specific examples and describe how they influenced your decision), think through ways you might use data to sell artwork, music, or fashion that you have created. Utilize STP as a guide for putting your work in front of the right people with the right messaging. How would you use STP (be specific)? Name each part (S.T.P.) and how it would be used, incorporating data into your marketing strategy.