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Kent Stevens, regional manager for Quality Transportation, Inc., seeks to purchase a new fleet of delivery trucks for his delivery business. He wants to purchase
Kent Stevens, regional manager for Quality Transportation, Inc., seeks to purchase a new fleet of delivery trucks for his delivery business. He wants to purchase trucks that are reliable and fuelefficient, yet reasonably low in price. He selects a truck style that is not the most reliable and fuelefficient, nor the lost price. However, the truck offers a good combination of attributes that he seeks. Kent's decision best illustrates
the incremental model.
maximizing.
optimizing.
satisficing.
the coalition model.
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