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Kentucky Fried Chicken ( KFC ) is a subsidiary of Yum! Brands. Focussing on the KFC brand and the Yum! Brand, decide whether they are

Kentucky Fried Chicken (KFC) is a subsidiary of Yum! Brands. Focussing on the KFC brand and the Yum! Brand, decide whether they are a branded house and/or a house of brands? In your answer provide a definition of what is a branded house and provide a definition of a what is a house of brands. Justify your answer for whether KFC is a house of brands or branded house and whether Yum!Brands is a house of brands or branded house by using at least one example from each brand (KFC and Yum!Brands)

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