Question
Ket Inc., a producer of refined cooking oil, largely focuses its communication efforts on wholesalers, retailers, and distributors. Which of the following strategies has Ket
Ket Inc., a producer of refined cooking oil, largely focuses its communication efforts on wholesalers, retailers, and distributors. Which of the following strategies has Ket adopted?
Multiple Choice
- pull strategy
- relationship marketing
- affiliate marketing
- push strategy
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
