Keurig, the coffee machine manufacturer, sells high$-$quality espresso machines at a very low price and also provides low$-$cost refills of varietal coffee pods at a relatively higher price than rivals. The action steps that Keurig's managers take to outperform the company's competitors and achieve superior profitability are known as its

Multiple Choice

strategic intent.

strategy.

market visioning statement.

value$-$cost$-$price framework.

mission statement

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