Kevin runs a retail store called "The Best Guys" which sells small electrical appliances and other household items. Over the two years, Kevins business has been coming under increasing pressure as a result of Amazon entering the Australian market. As a result, Kevin has had to seek investment from overseas lenders to stay afloat. In an effort to protect his market share, Kevin to embark on a large sale marketing campaign on social media and start utilizing more aggressive sales tactics. The Best Guys run a series of ads on Instagram and TikTok claiming that they wont be beaten on price, they are 100% Australian-owned, and they have the only remaining iPhone 14s in Australia. In fact, the shipment of new iPhones is still on its way from overseas and has to go through customs first. At the same time, Kevin directs some of his shop assistants to start travelling to retirement villages and disability support accommodation as these are "untapped growth areas". The staff are directed to take store-owned iPads with them to help potential customers buy goods on the spot and encourage up-selling/add-ons. Has the Best Guys engaged in misleading and deceptive conduct? Has The Best Guys breached