Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Key comparative figures for Apple and Google follow. $ millions Apple Google Current Year Prior Year Current Year Prior Year Net sales $ 260,174 $

Key comparative figures for Apple and Google follow.

$ millions Apple Google
Current Year Prior Year Current Year Prior Year
Net sales $ 260,174 $ 265,595 $ 161,857 $ 136,819
Cost of sales 161,782 163,756 71,896 59,549

Required 1. Compute the amount of gross margin and the gross margin ratio for the two years shown for each of these companies. 2. Which company earns more in gross margin for each dollar of net sales for the current year? 3-a. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Apple? 3-b. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Google? 4-a. Is the change in the company's current-year gross margin favorable or unfavorable for Apple? 4-b. Is the change in the company's current-year gross margin favorable or unfavorable for Google?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Accounting questions