Key Factors	Weight	Strategy A	Strategy B
Opportunity		AS	TAS	AS	TAS
Increase public consumptions by 8%	0.20
Increased industry growth	0.18
Innovation growth	0.15
Technology improvement	0.08
Application of IT	0.05
Increase development of online order	0.08
Threat
Raw material prices increased	0.04
Poor relations with other key players	0.04
Costumers needs follow trends	0.05
New competitor	0.04
Transportation cost	0.05
Loan growth weakening	0.04
Total	1.00

Imagine you are responsible to develop the QSPM Matrix for your company, and you have the information in the table above; your task is to:

1. Assign ATTARCTIVE SCORE (AS) to each factor, then calculate the total attractive score for each strategy.
2. According to your result, which strategy you should implement first.