Key features that draw a firm into a market would be the following. First, is the overall economic conditions of the market, as this is critical for sustaining the firms operations in the long term. Without sustained economic growth the region infrastructure and labour force will degrade. Second, is the availability of labour to sustain the firms operations. If this factor is available, it will the firm to meet its growth targets, without it, cost structure for the firm will be impacted and growth may be limited. Key features that push a firm away from a market would be the following. The most critical is the regulatory environment of the region, as this has a direct impact on operations and profitability. Too strict of an environment will put undue hardship on a firm and make its operations not competitive globally