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Key marketing decisions for an independent arthouse cinema in UK, including the following analysis Segmenting Targeting Positioning Porter's generic strategy Ansoff's Matrix
Key marketing decisions for an independent arthouse cinema in UK, including the following analysis
- Segmenting
- Targeting
- Positioning
- Porter's generic strategy
- Ansoff's Matrix
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
