Key performance indicators (KPIS) for an online presence to consider include all of the following except? Geolocation Unique Visitors Duration Churn Rates Researching demand, setting objectives, and allocating sufficient resources is a potential solution for which digital marketing planning failure? Insufficient resources and capabilities Lack of control Underestimated customer demand for online services Duplication of resources A situation analysis for digital marketing should include all except which of the following? Competitors Customers Internal review Environmental scanning The concept that Internet services are easier to imitate than traditional services, making it easy for 'fast followers' is an impact that the Internet has on which of Porter's Five Competitive Forces Model? Threat of New Entrants Threat of Substitute Products and Services: Bargaining Power of Buyers Bargaining Power of Suppliers Which of the following is one of the six principles Michael Porter uggested could help sustain a distinctive strategic position in businesses in the Internet era? Perform a situation analysis to enhance goal performance Conduct customer satisfaction surveys Create a distinctive value chain and do things differently Identify changes to the competitive forces