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Key Points Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. The new drink is slated to launch in February,
Key Points
- Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch.
- The new drink is slated to launch in February, but NFL players will be drinking it on sidelines during the upcoming season as part of an exclusive deal with the league.
- A bottle of Fast Twitch contains nearly as much caffeine as two 12-ounce cans of Red Bull.
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