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Key Resources Identify key resources and put them to the five test for ExxonMobil company Is it hard to copy? Does it depreciate slowly? Is
- Key Resources
- Identify key resources and put them to the five test for ExxonMobil company
- Is it hard to copy?
- Does it depreciate slowly?
- Is its value controlled by your company?
- Is it now easily substituted?
- Is it better than competitors' similar resources?
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
