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Key Tools and Components for CRM describes the concepts of customer segmentation, permissive marketing, cross-selling, customer abandonment analysis, and customer value determination. Please provide a

"Key Tools and Components for CRM" describes the concepts of customer segmentation, permissive marketing, cross-selling, customer abandonment analysis, and customer value determination. Please provide a real-life example of one of these five methodologies in action.

Describe the company and situation.

Which of these methods was used?

Were they successful? Explain.

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