Keylah and Malcolm are employees at HP Global Enterprises. They are working in a team to develop a marketing campaign for a new product. Keylah is meeting a person in manufacturing to see whether a coupon can be integrated into the product package materials. Malcolm is meeting a senior manager in finance to request an increase in the budget for a national television advertisement.

According to the boundary$-$spanning process, Keylah is engaging in a$($n$)$

$[$ Select $]$

activity, and Malcolm is performing a$($n$)$

$[$ Select $]$

activity.