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KFC has a number of core items that it sells around the world, but offers others tailored to specific markets. In China, customers can order
KFC has a number of core items that it sells around the world, but offers others tailored to specific markets. In China, customers can order spicy prawn rice, beef rice, a mushroomchicken burger, and sugared egg tarts. This is an example of what type of strategy? a market potential b glocalization c adaptation d standardization
KFC has a number of core items that it sells around the world, but offers others tailored to specific markets. In China, customers can order spicy prawn rice, beef rice, a mushroomchicken burger, and sugared egg tarts. This is an example of what type of strategy?
a market potential
b glocalization
c adaptation
d standardization
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