KFC in South Africa turns 50 this year. With 960 outlets across the country, the fast-food chain
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KFC in South Africa turns 50 this year. With 960 outlets across the country, the fast-food chain is the largest franchise in SA known for their fried chicken. It also has 215 outlets in the rest of sub-Saharan Africa (Business Insider SA, 2021). Understanding that the company is very protective about its brand, you are required to identify and evaluate at least five (5) factors that could negatively impact the brand. Your answer should be supported with relevant examples as well as possible solutions
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