Question
KFC Zinger Launch In April 2017, KFC decided to introduce it's Zinger chicken sandwich (burger) into its home American market. This is despite the product
KFC Zinger Launch
In April 2017, KFC decided to introduce it's Zinger chicken sandwich (burger) into its home American market. This is despite the product being available in KFC's international markets for over 30 years, where it is KFC's most popular product in 120 countries.
For this activity, students need to review the launch TV commercial featuring Rob Lowe as the new Col. Sanders. On the video below, following the TVC there is some basic information regarding the launch and why it was undertaken
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
