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Kickoff: The Launch of Los Angeles Football Club What challenges and opportunities did LAFC face launching in the Los Angeles market? What were the key
Kickoff: The Launch of Los Angeles Football Club
- What challenges and opportunities did LAFC face launching in the Los Angeles market?
- What were the key decisions and tactics that enabled the success of the grassroots approach to fan development?
- What risks did LAFC incur through their grassroots approach to recruiting fans?
- Compare and contrast traditional models of sports franchise fan creation with LAFC's.
- Though LAFC is located in America, ownership felt important to build a fan base similar to that of the international football (soccer) clubs. Why was this approach taken?
- Could this approach be applied to the other major sport leagues in America (i.e., MLB, NFL, NBA, WNBA, NHL)? Why or why not?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
