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kindly answer the following questions 1.How does the balanced scorecard shift the attention from financial measures towards managing non-financial operational measures? Discuss the effect it

kindly answer the following questions

1.How does the balanced scorecard shift the attention from financial measures towards managing non-financial operational measures? Discuss the effect it has on improving organisational performance

2.Critically discuss the role of the environmental policies and strategies the company adopts in protecting the future growth and market image.

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