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Kindly assist evaluate attached case and provide brief summary and aslo answer below questions. 1.Describe Westridge's current situation, including its methods of interacting with various

Kindly assist evaluate attached case and provide brief summary and aslo answer below questions.1.Describe Westridge's current situation, including its methods of interacting with various market segments.

2.What criteria do home builders and homebuyers use to select a cabinet manufacturer? Whose criteria should the cabinet manufacturer consider most important?

3.What key challenges do the Westridge account managers currently face?

4.Which of the proposed account management methods would you recommend to Westridge's chief operating officer (COO)? List the pros and cons of each of the proposed methods. Which option provides the best path for growth? Which option makes the best use of resources (that is, which is most cost effective)?

Thank you

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