Kindly check the link for the material: http://www.journalofshopperresearch.com/test-shelf-5/ With Omni-channel retailing, the competition will increase on many fronts, but so will the opportunities for savvy retailers and supply-chain partners to gain a competitive advantage". Give an example of a company engaging in Omni-channel and how did this affect the consumer experience. Did it really present the company with a competitive advantage