Kindly copy and paste the link that I provide to read the case study and answer the question below.

http://digitalads.org/how-youre-targeted/case-studies/dewmocracy

to read the case study, "DEWmocracy", and answer the following questions. Feel free to explore the internet for further reference.

1. Discuss how DEWmocracy social media campaign was used by PepsiCo to select a new flavor to add to the Mountain Dew product line. (5 Marks)
2. Discuss the pros and cons of using social media and consumer-generated content to add to the Mountain Dew product line. (5 Marks)