Question
Kindly define the brand position of Gcash and their product GINSURE and define the following: (1) Who are their target market and segment (demographic, behavioral,
Kindly define the brand position of Gcash and their product GINSURE and define the following: (1) Who are their target market and segment (demographic, behavioral, psychographics) (2) What needs are they satisfying (3) What's their selling proposition. Please cite using reliable sources like statista, etc. For context here's their link: https://www.gcash.com
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
