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Kindly explain briefly with content this quotation by Tom Abbot. IT IS NOT ABOUT BEING BETTER, IT'S ABOUT BEING DIFFERENT. YOU NEED TO GIVE PEOPLE

Kindly explain briefly with content this quotation by Tom Abbot. "IT IS NOT ABOUT BEING BETTER, IT'S ABOUT BEING DIFFERENT. YOU NEED TO GIVE PEOPLE A REASON TO CHOOSE YOUR BUSINESS"

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