KINDLY GIVE AN EXPLANATION FOR EACH ANSWER. NOT JUST A,B,C,D. I WILL RATE HELPFUL.

1) ________ media communicate in the simplest ways, provide no opportunity for audience

feedback, and aren't personalized.

A) Direct

B) Traditional

C) Lean

D) Uniform

E) Rich

2) Which of the following forms of communication is the richest?

A) a phone call

B) a memo

C) an email

D) a face-to-face conversation

E) a letter

3) Leaner media are best used for messages that ________.

A) are routine

B) are highly emotional

C) are non-periodic

D) require feedback

E) must be personalized

4) Which of the following types of messages sent by a company to its employees will require

the richest media?

A) a message about smoking restrictions

B) a message welcoming a new manager

C) a message about a change in lunch times

D) a message about leave policy

E) a message conveying the organization's goals

5) Dan needs to explain the new leave policy to the 50 employees in his company. Which of the

following will NOT be appropriate for the message?

A) IM

B) email

C) letter

D) memo

E) in-person presentation

6) Stella is working on a tourism brochure for the Bahamas. She needs to find new and

interesting ways of presenting information that has been covered many times before. She begins

to write many ideas, questions, and possibilities she can think of, without considering order or

importance. She looks for connections among the various ideas to help her find the best way to

present the information. Which of the following methods is Stella using?

A) the journalistic approach

B) mind-mapping

C) brainstorming

D) a question-and-answer chain

E) a storyteller's tour

7) Brainstorming ________.

A) wastes valuable time

B) is useful in the completing stage of writing messages

C) is not helpful when several people are collaborating on a message

D) can be effectively used by one person or many people

E) uses a graphic method to organize information

8) Which of the following approaches asks who, what, when, where, why, and how questions to

distill major thoughts from unorganized information?

A) the storytelling approach

B) the journalistic approach

C) the brainstorming approach

D) the question-and-answer chain approach

E) the mind-mapping approach

9) Jeremy writes articles on personal finance for a local paper. He often needs to simplify

financial concepts and reduce them to everyday terms to reach his audience. In order to structure

his articles, he starts with a key query from the audience's perspective, and works back toward

the message. Each solution generates new queries, until he can identify the information that

needs to be in the article. Jeremy's method of working is known as ________.

A) groupthinking

B) mind mapping

C) the question-and-answer chain

D) storyteller's tour

E) augmented reality

10) When writing, Alyssa finds it best to talk through a communication challenge before

beginning to write. She records herself describing what she intends to write. When she listens to

the playback, she identifies ways to tighten and clarify the message. The process Alyssa uses is

known as ________.

A) brainstorming

B) mind mapping

C) the journalistic approach

D) a question-and-answer chain

E) the storyteller's tour

11) ________ is the process of using a graphic method to generate and organize ideas. It begins

with a main idea and then branches out, connecting all other related ideas to the main idea.

A) Groupthinking

B) Journalistic approach

C) Brainstorming

D) Mind mapping

E) Question-and-answer chain

12) Which of the following statements about the scope of a message is true?

A) The amount of information in a message should be reduced for a skeptical or hostile audience.

B) A knowledgeable audience will necessitate a longer message with more supporting points.

C) Limit the scope of a message in order to convey the main idea as briefly as possible.

D) A greater number of supporting points will ensure that audience interest remains high.

E) Routine messages will generally be longer and more detailed than non-routine messages.

13) Leo needs to create presentation on a controversial topic. Before beginning work, he

outlines the major points and plans the flow of the presentation. Which of the following should

Leo avoid in order to express his ideas clearly and concisely?

A) explaining the implications of the main idea

B) increasing the number of supporting points

C) limiting the scope of the presentation

D) providing examples and evidence

E) providing only a few strong examples

14) The direct approach of presenting information is best when ________.

A) the audience is likely to be receptive to the message

B) the audience is likely to react negatively to the message

C) the writer does not know the audience well

D) the message is highly emotional

E) the message is controversial

15) Which of the following is true of the direct approach to presenting information?

A) It is generally used when the audience is uninterested in the message.

B) It is used when the audience may react negatively to the message.

C) It generally presents evidence to build a case before reaching a conclusion.

D) It generally starts with the main idea and follows up with the evidence.

E) It is used when audience receptivity to the message is not known.