Kindly help summarize the following.

The BU of the Sensor Solar Ltd has agreed to market our product, Solar e-textile camping tent throughout the two states each from the Eastern and Western part of America. We are targeting two out of the four regions of the country because the renewable energy market is considered a large emerging market with lots of opportunities and quite a number of existing competitors. Part of our pricing strategy is to provide an affordable price that can win the hearts of potential consumers and woo them away from our competitors. We have decided to put the proposed wholesale price at $250 per product, and a suggested retail price of $400 to the consumer. Our distribution channels strategy concerns primarily on bringing the product in front of customers, especially customers that are willing and ready to buy it. Therefore, we are partnering with wholesalers (channel partners) and retailers who will be the key factors in the distribution strategy. The amount of market coverage to be provided in a distribution channel is extremely important as it shows the kind of distribution networks to be adopted. For the first year, we are going to embark on an aggressive marketing communication strategy vis--vis advertising, direct marketing, public relations, personal selling, and sales promotion which will be channeled through our brick and mortar retailers with support from the organization.

2.Solar e-textile tent

a.Solar e-textile is a wearable, mobile, and electronic textile sensing device that can continuously powered without the need for frequent recharging or bulky storage. It is an alternative or complimentary solution to energy storage systems for powering wearables and E-textiles. It is an electronic textile (E-textile) that offers a distinct advantage over many other wearable and mobile devices as they are comfortable to wear close to the skin. Some of the its primary features and attributes include heat and moisture transfer, shear deformability, flexibility, drape, and breathability. Solar e-textile collects, or harvest, ambient energy from the wearer or surroundings with thermal energy from the human body, kinetic energy due to body movements, wind energy (energy is harvested from wind that caused the fabric to move), and solar energy (photovoltaic conversion of sunlight into electricity) being the most widely investigated sources of energy for wearable systems.Its differential advantage is thatsolar-textile can be continuously powered with no need for frequent recharging due to photovoltaic technology - a cell that generate electricity by absorbing sunlight and using that light energy to create an electrical current.

Assembling and charging: Solar e-textile camping tent can be assembled the same way any ordinary tent is done. The only difference is the way it is charged. When the textile is exposed to sunlight, it continues to absorb sunlight through the solar cell that directly convert solar energy to electricity.

b.The solar tent will be package in a special nylon pouch with a drawstring at the edge of the pouch. It will be a traditional camping tent that can accommodate two family member. Depending on the tent fabric, different chemical can be applied to increase their performance, mostly their resistance to water and ultraviolet light.

c.The product is made of textile electrode, flexible copper wires, polypropylene fibers, Polymer-based organic solar cell, smart textile, and smart fibers.

d.The fabric does not require any special processing, such as wind-proofing or waterproofing because it is made of durable fibers that can sustain water and wind.

e.The tent will be made of different color and shape, but there's going to be two different sizes; medium and big, and the two price range are $400 for the medium and $600 for the big size.

f.The product has a standard warranty of 80 days unless the customer subscribes and register the tent to be able to have an extended warranty for 2 years.

g.Our unique selling proposition will be "camping best", and the product will be position as the leader in the product category based on the quality and value compared to the competitors in the market.

Example of positioning statement are: "We lead, other follow", "When it comes to camping, ask for Sensor Solar", etc.

Our decision for the positioning as the market leader is based on the differential advantage enjoy by our product which is very unique and cannot be seen from our competitors. Our fibers use hydrostatic materials and photovoltaic technology which make us unique in the solar industry.

3.Distribution Channel considered from the perspective of operational activities is basically the path a manufacturer finds in delivering its products or services to the end customers. Our channel distribution strategy for the first year will be based on selling through the traditional retailers. We have decided to choose this distribution channel over Amazon and direct selling because of the following benefits:

Goods can be obtained immediately rather than waiting for shipping

Customer service - the ability to speak directly to a sales representative and get further information and advice about the products and services

Being able to physically interact with an item before buying, particularly with personal items that need to be checked for quality, originality, and freshness

Avoiding the hassle and complexity of returning unwanted items

Much faster and easier to return a defective or unwanted product in-store rather than shipping back to an online retailer for which product may be lost in transit

Avoid shipping costs

The experience - many people enjoy their shopping outing in retail stores, often with spouses or friends and conjunction with other activities such as dining, having a specialty coffee, etc.

Market coverage basically refers to the "geographical areas of a country (such as cities and major towns) or the number of retail outlets as a percentage of all retail outlets". The geographical coverage for this study are two states each from the Eastern and Western part of the country.

4.Marketing Communication Plan

Our marketing communication plans articulate clear communication goals and measurable objectives that are evidently tied back to the organization's overall strategic plan and priorities. These goals and objectives need to move beyond simple creating awareness but winning the minds of the target audience. These audiences include those that will directly take action as well as those that can influence other audience to patronize our product. We will consistently deliver campaign plans that will reach and engage audiences in a way that is targeted, cost-effective and fully integrated. Using our considerable experience in all facet of marketing and communication,

we will recommend an optimal blend of communication vehicles and tactics that reflect the resources at our disposal.

Advertising Strategy

The kind of advertising campaign we are going to use will depend largely on our budget and the available resources which will include a careful review of the advertising rate and coverage. The above marketing communication strategies are for both the long and short term communication planning which include a realistic and cost-effective series of evaluation measures. An aggressive advertising campaign will be established during the first year of launching the product, and this will subsequently follow by other marketing mix after we must have gained the loyalty of the target market. The marketing communication plans is achievable based on the fact that the campaign will include a solid plan that is built on a comprehensive assessment of the resources at our disposal.