Kindly help with Digitalisation Discussion, on the influence of technology and the internet on consumer behavior and analysis for today's marketers.

1. How has technology changed you, as a consumer, in recent years?

2. What are the benefits and risks of online reviews, both to consumers and to marketers?

3. What are the elements of customer value that are culturally malleable and seem to change over time?

4. What are the elements of strategy that don't seem to change over time?