Kindly review this case and attempt below questions.

1) Assume that Tom Davison is willing to loan Endius the cash to cover the initial product development costs regardless of whether Endius chooses in-house development or outsourced product development with Product Genesis Inc. Contrast the cost to Edius of accepting the Product Genesis proposal with the cost of developing the steerable forceps in-house. For the in-house alternative, what would it cost if it took eight months to develop the product? 10 months? 14 months? Explain

2) Evaluate the two alternatives. What are the strengths and weaknesses of each? Give at least 4 of each and explain them.

3) If you were Tom Davison, what would you do? Give at least 4 ideas and explain why?

If you were in Tom Davison's position but did not know executives at Product Genesis, and they did not know you, how would that change the situation? Your decision? Based on the best LEADERSHIP strategies, bring the best strategies to act successfully in this situation.