Kindly watch the video given below and answer the following questions:

Link for the video: https://www.youtube.com/watch?v=7lKCVIX0aTI

Title of the Video: Lays Super Bowl 2022 with Seth Rogen and Paul Rudd

1. What "unique selling proposition" (USP) does the advertiser offer to convince the target to buy the product or service (or like the company)?

2. In your view, does this USP make sense? How does this link to what you think is the brand positioning is (end benefits, brand name, usage situation, product category)?

3. In looking at the tone and manner, what are the product / brand creative strategies used? Was a campaign slogan used - was it effective? Was a country/or cultural specific theme created, if so why?