Kip is preparing a business plan to pitch his great idea to potential investors. His business plan is hundreds of pages long. rambling, and cluttered with details about the features and mission of his new enterprise, its goals, and the reasons that it is the greatest idea ever. He's asked you, as his friend, to review his plan and make some suggestions. Although you have many thoughts on how it could be improved, what is the most important thing he's left out? How the business will go public How the business will benefit the community How the business will manufacture its product How much the new venture will cost What skills the employees will need to have