Kipmar Company produces a molded briefcase that is distributed to luggage stores. The following operating data for the current year has been accumulated for planning purposes.

Sales price		$40.00
Variable cost of goods sold		12.00
Variable selling expenses		10.60
Variable administrative expenses		3.00
Annual fixed expenses
Overhead		$7,800,000
Selling expenses		1,550,000
Administrative expenses		3,250,000

Kipmar can produce 1,500,000 cases a year. The projected net income for the coming year is expected to be $1,800,000. Kipmar is subject to a 40% income tax rate. During the planning sessions, Kipmars managers have been reviewing costs and expenses. They estimate that the companys variable cost of goods sold will increase 15% in the coming year and that fixed administrative expenses will increase by $150,000. All other costs and expenses are expected to remain the same.

What price would Kipmar need to charge for the briefcase in the coming year to maintain the current years contribution margin ratio?