Question
Kirrikin is a First Nations Indigenous business created by Amanda Healy, that sells women's and men's clothing that has beautiful aboriginal designs on it. Kirrikin
Kirrikin is a First Nations Indigenous business created by Amanda Healy, that sells women's and men's clothing that has beautiful aboriginal designs on it. Kirrikin is an aboriginal word, and it literally means 'Sunday best clothes' in Wonnarua language, or refers to 'possum-skin cloak'. The business focusses on providing a social impact by redistributing profits back to indigenous artists who designed the artwork that goes on the clothing. The business currently has some international activities, including selling and producing abroad, promoting at international fashion shows such as those in Brussels and London. Despite this, the CEO of Kirrikin, is interested in further internationalisation strategies, and profit growth.
The CEO of Kirrikin had mentioned her interest in the United Kingdom, as there seemed to be from her perspective, a lot of purchases from that country. Given this and to capitalise on the interest from the United Kingdom, what entry mode do you think that Kirrikin should use to enter into the United Kingdom with greater presence, identify how the entry mode might work, and the advantages and disadvantages of that entry mode?
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