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Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products: Coca-Cola
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
- Coca-Cola Classic
- Apple iPhone
- Nike basketball shoes
- L'Oreal Shampoo
- Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
- For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
