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Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products: Coca-Cola
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
- Coca-Cola Classic
- Apple iPhone
- Nike basketball shoes
- L'Oreal Shampoo
- Pick one of these products, identify two competitors, and discuss what it is they offer that competes with the product.
- For the product selected, describe the unique selling proposition (USP). How is the product superior to the competitors identified?
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
