Know the busines for: https://www.goldenscent.com/

What is the name of the business? (Your choice) What is the idea? (The visioning process)

a. Introduce the e-commerce business you have chosen - Provide an overview of the business idea

b. Product and type of services. - What are the different types of products? Explain - What kinds of services does the online store provide? [Customer service, exchange and return, delivery and others] Explain

c. Business statement d. Business vision e. Business objective

Where is the money? a. What is the company's B2C business model (Business model type)?

b. What is the revenue model? Give a general idea of how the business generates revenues.

Who and where is the target audience? - Explain demographics, lifestyle, consumption patterns, etc. Try to be specific in determining "who your audience is?", "Where your target audience are located and what they are searching for?".

Conduct a market analysis, Research the market and give an idea about each point: - Size, growth, demographics, structure, competition. Describe the content of the business website - Static content (Navigation menu, Logo, product details, photos) - Dynamic content (Product selections (search results), Recommendations, Personalization, Homepage content and the catalog search, Chat).

Conduct a SWOT analysis for the selected website - (Explain each point, at least three points for each)

Develop an e-commerce presence map: For each presence (Website, Email, social media, offline media), what activities does the company use these platforms for? Know the business 7 marks What is the name of the business? (Your choice) What is the idea? (The visioning process)

a. Introduce the e-commerce business you have chosen - Provide an overview of the business idea

b. Product and type of services. - What are the different types of products? Explain - What kinds of services does the online store provide? [Customer service, exchange and return, delivery and others] Explain

c. Business statement d. Business vision e. Business objective

Where is the money? a. What is the company's B2C business model (Business model type)?

b. What is the revenue model? Give a general idea of how the business generates revenues.

Who and where is the target audience? - Explain demographics, lifestyle, consumption patterns, etc. Try to be specific in determining "who your audience is?", "Where your target audience are located and what they are searching for?".

Conduct a market analysis, Research the market and give an idea about each point: - Size, growth, demographics, structure, competition. Describe the content of the business website - Static content (Navigation menu, Logo, product details, photos) - Dynamic content (Product selections (search results), Recommendations, Personalization, Homepage content and the catalog search, Chat).

Conduct a SWOT analysis for the selected website - (Explain each point, at least three points for each)

Develop an e-commerce presence map: For each presence (Website, Email, social media, offline media), what activities does the company use these platforms for?