KODAK 3.49

Fuji 2.91

2. Calculate the following for both Kodak and Fuji using the following values of market share and total market size (ASSUME THE BELOW VALUES FOR THIS QUESTION ONLY) (5 points) a. Units sold = 680 million b. Kodak's Market Share = 73% and Fuji's market share = 13% c. All other values remaining same, calculate the following: Kodak Gold Plus Aggregate level metrics Market share Fuji 1 2 Unit Sales (total) 3 Retail sales in dollars 4 Manufacturer's sales 5 Manufacturer Contribution (5) Note: You must explain your answer with formula/method. NO EXPLANATION =NO POINTS Assume the retail price decrease for Kodak Gold plus is 15%. How much incremental sales is required to break even given the retail price decrease by 15%, assuming no reaction from competition and collaborators? (2.5 points) Assume the price cut for Kodak Gold plus is 12%. How much incremental sales is required to break even given the retail price decrease by 12%? (2.5 points) 2. Calculate the following for both Kodak and Fuji using the following values of market share and total market size (ASSUME THE BELOW VALUES FOR THIS QUESTION ONLY) (5 points) a. Units sold = 680 million b. Kodak's Market Share = 73% and Fuji's market share = 13% c. All other values remaining same, calculate the following: Kodak Gold Plus Aggregate level metrics Market share Fuji 1 2 Unit Sales (total) 3 Retail sales in dollars 4 Manufacturer's sales 5 Manufacturer Contribution (5) Note: You must explain your answer with formula/method. NO EXPLANATION =NO POINTS Assume the retail price decrease for Kodak Gold plus is 15%. How much incremental sales is required to break even given the retail price decrease by 15%, assuming no reaction from competition and collaborators? (2.5 points) Assume the price cut for Kodak Gold plus is 12%. How much incremental sales is required to break even given the retail price decrease by 12%? (2.5 points)