Question
Kodak funtime case Alt 1: Launch Funtime (adopt a fighter brand strategy) Alt 2: Price Cut on Flagship Brand Alt 3: Advertising Increase in Persuasiveness
Kodak funtime case
Alt 1: Launch "Funtime" (adopt a fighter brand strategy)
Alt 2: Price Cut on Flagship Brand
Alt 3: Advertising
Increase in Persuasiveness of Ads/ Brand building
Alt 4: Innovation (more R&D)
New Products, Value Added Services
Alt 5: Service Differentiation at Retail Level
E.g. Educate customers on photography etc.
Alt 6: Partnerships with Companies like Sony to offer Premium Products to the Market
question: Besides, alternative 1 and 2, what could be some other potential alternatives to solve Kodak's current problem? Please list 3-4 different alternatives that you think can be helpful. If you are the marketing manager for Kodak, which of the above listed alternatives you will choose? Why do you make such a decision?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
