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Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodaks per unit revenue is $2.79. Calculate the retailers

  1. Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodaks per unit revenue is $2.79. Calculate the retailers margin and markup as a percentage.

  1. Retail margin % age

B. Retail Markup % age

C. If Kodak cuts the price of Gold Plus by 10%, sales are expected to go up by 25%. Calculate the own-price elasticity of Gold Plus.

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