Kodak's Graphics Communication Group produces and distributes goods and services that provide various printing solutions for customers. The marketing of these goods and services is an exchange relationship between Kodak and its customers. Which of the following statements doesnotaccurately describe the exchange relationship between Kodak and its customers?

a.Kodak markets reliable printing equipment and supplies as well as software to effectively assist customers in managing workflow.

b.Kodak's customers tend to be loyal and are repeat purchasers, particularly for supplies and support services.

c.Kodak invests significant resources into helping customers improve their printing systems and processes.

d.Kodak's long-term profitability makes it more attractive for investors.

Which one of the following statements accurately describes Kodak's printing and copying supplies with respect to the "Goods to Services" continuum?

a.The products are more intangible.

b.The products are manufactured and inventoried.

c.The products are more variable.

d.The products' qualities are difficult to judge.

Which one of the following statements accurately describes Kodak's equipment maintenance and repair market offerings with respect to the "Goods to Services" continuum?

a.The market offerings are more intangible.

b.The market offerings are manufactured and inventoried.

c.The market offerings are standardized.

d.The attributes of the market offerings may be evaluated effectively prior to purchase.