Konwill Enterprises Sdn. Bhd. is local company selling incense. Its mission is to distribute the finest quality natural products, and continuous improving the quality of life of ourselves and the community locally and internationally. In the year 2000, the company was granted the sole and exclusive distribution rights by Nippon Kodo Co. Lid, Japan, for Aromatic Quality Incense. The distribution rights were further extended to include the Singapore market in 2005. The company aims to grow a new fragrance culture that will be attractive to people in all walks of life in different countries, by exporting home-produced incense overseas. However, having been in the market for more than 20 years, Malaysians do not appear to have heard about Nippon Kodo as well as its products. You are thus required to propose a marketing communication plan to create its brand awareness as well as enhance its image