Korean company has been exporting cosmetics to the European Union for the last 25 years. The EU market represents 55% of the company's revenue. What would be the possible business strategies and for the company (and why) if the EU implements a 45% tariff on Korean goods?

b) Suppose that this cosmetics-producing company is Korean Beauty, a brand which is already well-known in many countries. If a company would like to maintain the brand familiarity, what would be the possible business strategies for the company to enter the market of Brazil?