Kotler, P. & Keller, K. L. (2012) Marketing Management (15th Ed). Upper Saddle

1. After studying the Sonic Marketing Plan starting on A1 - A14 (appendix of your textbook), answer the following questions applied to your business: Remember to list the question number and then your post. Be sure to cite both intext and at the end.

• What will be the mission of your business?
• Explain Porter's generic competitive strategies. Which do you recommend for your business to follow in formulating an overall strategy?
• What will be your targeted segments? What demographic changes might affect those segments? What economic trends might affect those segments?

2. List and define the 5 marketing philosophies cited in Chapter 1 of your textbook. Which one best fits the philosophy that will guide the marketing efforts for your business?

3. Explain the difference between consumer promotion tools and trade promotion tools. Give 3 to 5 examples of each one (Table 20.3 & Table 20.4). Which ones might be useful in marketing your own business and why?