Kotter argued for increasing the sense of urgency for change as a first step in the change process. This is most similar to which of Heifetz and Linsky's steps? Kotter argued for increasing the sense of urgency for change as a first step in the change process. This is most similar to which of Heifetz and Linsky's steps? Creating technical tension. Cooking the conflict. Operating in and above the fray. Managing your hunger