Kotter's Step 1 - Establish a sense of urgency. Summarize the business issue that Acme Manufacturing is currently dealing with, and why it is important that it be addressed. You can reuse what you included in Milestone 1, but it needs to be much shorter. Reduce it to 3-4 bullet points. Kotter's Step 2 - Create a Powerful Guiding Coalition. Share the structure of the Project team you have assembled, briefly summarizing the rationale for the team members you have selected to be on the team. Define the Why, and the Who, from the article of the 5 W Questions - Why is this a problem? - Why is this project being created by me? - Who are the stakeholders effected by this strategy? - Who are the project team members, and how were they chosen to be on the team? Close the memo by letting the Senior Leaders know you will provide them with periodic updates as you are developing the strategy to address the issues identified