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Krispy Kreme Doughnuts, Inc. an American global doughnut company and coffeehouse chain came to Bangladesh two years ago. It is struggling ever since to gain
Krispy Kreme Doughnuts, Inc. an American global doughnut company and coffeehouse chain came to Bangladesh two years ago. It is struggling ever since to gain enough customer attention while competitors like Glazed doing good business. You are hired as a communication consultant to design sales promotional strategy for Krispy Kreme for next one year. Choose any two major sales promotional tools for Krispy Kreme and discuss why they are appropriate to give the brand a boost in Bangladeshi Market.*
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