Kroger recently introduced a data-driven app that helps customers make healthier purchase decisions. OptUP utilizes customer data linked from their loyalty cards and provides nutritional information of past purchases and suggestions for healthier options. The app scores users' past 8 weeks of purchases on a nationally recognized nutrient profiling system. This helps to summarize information found on nutrition labels and provide consumers with a color-coded, easy-to-understand scoring system. Used in-store, customers can scan and search for items to view nutrition information and make healthier decisions in real-time. Unlike other apps aimed at tracking meals, OptUP automatically updates after every shopping trip.

1.) Kroger's ability to utilize customer data to personalize healthier suggestions through a mobile app is a result of changes in _______.

a. the technological environment 

b. the competitive environment 

c. social factors 

d. demographic factors.

2.) If Kroger were to feature multicultural products and recipes through the OptUP app, it would likely be targeting _______. 

a. Millennials 

b. Generation Z 

c. Baby Boomers 

d. tweens.

3.) The OptUP app aims to change users' purchasing decisions by encouraging consumers to purchase healthier items, which appeals to consumers seeking healthier lifestyles. Changes in _______ can influence the products people buy. 

a. the competitive environment 

b. the technological environment 

c. demographic factors 

d. Social factors.