Krusty Burger has performed an extensive survey of their customers to implement CFD. Below are the results of their survey of customer values. Table 1 provides information on the survey results; table 2 provides details on cost components; table 3 relates quality to components. Table 1. Survey Results Characteristic/quality Votes Speed 130 Food quality 24 Pleasant dining environment 46 Total 200 Table 2. Components of Customer Experience Components Cost Speed burger flippers 30 Restaurant furnishings 46 Krusty-brand organic research 54 Total 130 Krusty-brand organic research 54 Total 130 Table 3. Components and Customer Experience Customer Criteria Component Speed Quality Dining Environment Speed burger flippers 90% 30% 5% Restaurant furnishings 7% 10% 80% Krusty-brand organic research 3% 60% 15% Find the importance index for Krusty-brand organic research. Krusty Burger has performed an extensive survey of their customers to implement CFD. Below are the results of their survey of customer values. Table 1 provides information on the survey results; table 2 provides details on cost components; table 3 relates quality to components. Table 1. Survey Results Characteristic/quality Votes Speed 130 Food quality 24 Pleasant dining environment 46 Total 200 Table 2. Components of Customer Experience Components Cost Speed burger flippers 30 Restaurant furnishings 46 Krusty-brand organic research 54 Total 130 Krusty-brand organic research 54 Total 130 Table 3. Components and Customer Experience Customer Criteria Component Speed Quality Dining Environment Speed burger flippers 90% 30% 5% Restaurant furnishings 7% 10% 80% Krusty-brand organic research 3% 60% 15% Find the importance index for Krusty-brand organic research