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Krusty the Klown has been analyzing the sales data of his Krusty Burger franchises - - and he has determined that a primary reason for
Krusty the Klown has been analyzing the sales data of his Krusty Burger franchises and he has determined that a primary reason for his lack of profitability is because he isn't selling enough of his products in large volumes to individual customers. Thus, he has decided to offer large "family feedbags" featuring or sandwiches along with several side items at a discounted price for the entire bundle.
Which of the following terms might be used to describe Krusty's new volumebased pricing strategy?
Group of answer choices
Price discrimination
Price fixing
Price adaptation
Price packaging
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